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What Are Certified Sales Campaigns?

This article explains what Certified Sales are, how they differ from standard sales collection, and when they are typically used.

Certified Sales is a specialised type of sales collection campaign designed for situations where sales figures must be formally certified.

These campaigns allow you to collect:

  • Final, signed-off sales figures, and

  • Supporting certification documentation (such as an authenticated or corporate sign-off)

Certified Sales campaigns are typically used when sales data needs to be treated as the official, legally recognised figures for a given period.

What Makes Certified Sales Different?

Standard sales collection campaigns are used to gather operational sales data on a regular basis.

Certified Sales campaigns, by contrast:

  • Focus on officially declared figures

  • Support the submission of certification or authentication documents

  • Create a clear distinction between provisional and final values

They are designed to give confidence that the figures collected represent the true, approved sales amount for the period.

When Are Certified Sales Used?

Certified Sales campaigns usually run after the main sales collection period.

This is because certified figures often:

  • Include adjustments such as returns or corrections

  • Reflect final reconciled totals

  • Have been reviewed and approved by a corporate or head office team

Rather than replacing regular sales collection, Certified Sales act as a formal follow-up to it.

What Is a Sales Certification Certificate?

A sales certification certificate is typically:

  • A document issued or approved by a corporate or head office

  • Used to confirm that the submitted sales figures are accurate and final

  • Required for legal, contractual, or audit purposes

Certified Sales campaigns allow this documentation to be collected alongside the certified sales amounts, keeping everything in one place.

Why Use Certified Sales Campaigns?

Certified Sales campaigns are useful when you need to:

  • Demonstrate compliance with lease or contractual requirements

  • Capture legally declared sales figures

  • Maintain a clear audit trail between provisional and certified data

  • Reduce manual chasing for certification documents

They help ensure transparency, consistency, and trust in the final sales figures being reported.

How Certified Sales Fit Into Sales Collection

A typical flow looks like this:

  1. Standard Sales Collection
    Used for regular reporting and operational tracking.

  2. Certified Sales Collection
    Used later to confirm the final, approved figures and collect certification documentation.

Both campaigns can exist for the same period, each serving a different purpose.

Key Things to Remember

  • Certified Sales are not a replacement for standard sales collection.

  • They are designed for formal sign-off and verification.

  • Certified figures may differ from earlier submissions due to adjustments.

  • Certification documentation is collected as part of the campaign.