Nov 2026: Tenant Engagement CMS - Adding and managing image ALT text

What it is and why it matters for Tenant Engagement

CMS users can now view, add, edit and translate ALT text for images across key areas of Tenant Engagement.

ALT text provides a written description of an image, helping make content more accessible and supporting a more consistent experience for users who rely on assistive technologies.

ALT text management is available across key CMS areas including the Media Library, Critical Communications, centre and store branding, and App Alerts.

When to use this

Use ALT text whenever an image communicates useful information to the person viewing it, particularly when:

• Uploading new images to the Media Library.
• Creating Critical Communications or App Alerts containing images.
• Managing centre or store branding.
• Updating existing visual content.
• Providing translated content for audiences using different languages.

How it works (high-level)

• Open the relevant image or content area in the CMS.
• Add or edit the ALT text associated with the image.
• Where translated content is required, manage the appropriate translated ALT text.
• Save your changes alongside the rest of the content.

ALT text can then be maintained as the associated image or content changes.

Best practice tips

• Keep ALT text clear and concise.
• Describe the useful information conveyed by the image rather than simply writing “image” or “photo”.
• Consider the context in which the image appears when writing the description.
• Review ALT text when replacing or significantly changing an image.
• Where content is localised, make sure the ALT text is also appropriate for each supported language.