July 2026: CMS - Efficiently manage your brands and logos

From the new **Manage Brands & Logos** page, authorised users can review every store in a centre, assign brands, create new brand records and choose whether a store uses its own logo, its brand logo or the centre logo.

What it is and why it matters

Manage Brands & Logos gives property teams a clearer, faster way to maintain branding across all stores in a centre.

From one page, users can:

• See every store and its assigned brand.

• View the logo currently being displayed.

• Choose between the centre, store or brand logo.

• Search for a specific store.

• Filter stores by logo source.

• Create a new brand when no suitable option exists.

This reduces the need to update stores individually and makes it easier to spot stores that are falling back to the centre logo because no store or brand logo is available.

Accurate brand assignments also help prepare store data for future features that rely on reliable brand relationships.

When to use this

Use Manage Brands & Logos when:

• Reviewing branding across a whole centre.

• Assigning a store to a new or existing brand.

• Checking which stores are using the centre logo.

• Changing the logo displayed for a store.

• Finding stores with missing store or brand logos.

• Creating a basic new brand record without leaving the page.

The page is designed for store-level brand and logo management. Wider tasks such as editing brand logos, merging duplicate brands or managing brand governance remain separate processes.

How it works (high-level)

Open the **Stores** menu in the CMS and select **Manage Brands & Logos**.

Each store appears in a table showing:

• The store name.

• Its assigned brand.

• Its current logo source.

• A preview of the logo that will display.

For each store, users can choose one of three logo sources:

• Centre — uses the centre logo.

• Store — uses the logo uploaded to the store record.

• Brand — uses the logo associated with the assigned brand.

Unavailable options are greyed out. For example, the Brand option cannot be selected if the assigned brand does not have a usable logo.

Users can also search by store name or filter the list to show only stores using a particular logo source.

If no suitable brand exists, a new brand can be created by entering its name. Creating a brand here does not create a brand logo, so the Brand logo option will remain unavailable until a logo is added through the appropriate brand-management process.

The page does not silently switch a store to another logo. If a change would leave the store without a valid logo, the user is warned before the centre logo is applied as a fallback.

Best practice tips

• Use the **Centre** logo filter to quickly identify stores without a suitable store or brand logo.

• Check the logo preview before saving changes.

• Remember that assigning a brand does not automatically change the active logo source.

• Use clear, consistent brand names to reduce duplicate records.

• Upload store logos through the **Edit Store** page when a store needs its own branding.

• Confirm that logos are in JPEG or PNG format.

• Avoid creating a new brand until you have searched for an existing match.

• Review brand assignments regularly so store data remains accurate.

• Treat centre-logo fallbacks as a prompt to check whether a store or brand logo should be added.